Doctors Without Borders (MSF)
Nikon D810, 24-70mm f/2.8
All shot as part of Evening Standard Magazine's 'The Most Wanted' series, where I am asked to come up with stand out imagery to promote individual designer pieces. Each shot is created within very tight timeframes and within tightening budgets, as such I try to stick to bold palettes and adding a conceptual interest that grabs the attention of the viewer, elevating the product from purely 'fashionable' to an aspirational chic. Everything apart from mild tweaks is done 'in camera'. The minute I saw the bag it made me think of Tetris shares falling into place. Fendi is a very playful brand so thought this theme was a great fit..
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