A government scheme to help local and small charities raise funds and visibility in the run up to Christmas
The government have announced that this day will be used to match funding and support corporate sponsors for small charity efforts throughout the UK. Schemes like Grow My Tenner and the (above) Give Me Five have already had great success. Hopefully many thousands of pounds will be raised for a group that makes up 97% of the charitable sector, but only account for 20% of the income.
For more information, please watch the following clip on Youtube: